The hashtag trended worldwide. Influencers, musicians, and even news anchors began requesting the hats, eager to harness the technology for their own media. Expansion into Popular Media Recognizing the momentum, Maya partnered with Lumen Studios , a cutting‑edge production house. Together they launched “Hat‑Sync,” a series where each episode featured a different creator wearing a custom‑designed Saxse Hat. The hats translated the emotional tone of the host’s voice into dynamic visual effects on screen—glowing notes for excitement, muted shadows for suspense.