Longer overview (300–400 words) The copy-paste agency model centers on repeatable processes, templates, and sales funnels that non-expert operators can deploy to deliver marketing, ad management, or creative services to local businesses. Influencers such as Iman Gadzhi have been influential in mainstreaming this approach, selling courses, templates, and agency frameworks that emphasize step-by-step SOPs, outbound prospecting scripts, and standard deliverables.