The 1990s and 2000s witnessed a surge in the portrayal of mature women as sexy, confident, and empowered. Actresses like , Jennifer Lopez , and Halle Berry dominated the screens, showcasing their physical and emotional strength. These women were often depicted as confident, desirable, and unapologetic about their age and beauty. The success of films like "Pretty Woman" (1990) and "Monster's Ball" (2001) showcased the box office draw of mature women in leading roles.