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However, social media content can also have a negative impact on career development if not managed properly. A single ill-thought-out post or tweet can damage one's professional reputation and even lead to job loss. According to a survey, 70% of employers use social media to screen candidates, and 43% of employers have rejected a candidate based on their social media content. Therefore, it is crucial for professionals to be mindful of the content they create and share on social media.