Hunter S. Thompson's gonzo journalism was marked by its rebellious, anti-establishment ethos, which rejected the conventions of traditional journalism. Thompson's most famous work, "Fear and Loathing in Las Vegas" (1972), exemplifies the gonzo style, with its blend of fact, fiction, and personal reflection. This style has since influenced a range of media creators, from documentary filmmakers like Werner Herzog and Errol Morris to podcasters and social media influencers.