But innovation alone wasn’t enough. Kid faced ridicule from skeptics, dubbed “Fudendo Ananzinha” ( “fking with the pineapple” ), who called his methods reckless. Even his father wept, fearing bankruptcy over his son’s gamble. Undeterred, Kid launched a YouTube series, “Ananzinha Chronicles,” to share his journey. The video where he first sold his “Top Ananás” at a farmer’s market—cutting one open to reveal golden-gold flesh, then sharing a slice with a star-struck elderly woman—went viral globally.