The first Malayalam film, "Balan," was released in 1938, marking the beginning of the industry. However, it was not until the 1950s and 1960s that Malayalam cinema started to gain popularity. The 1950s saw the emergence of the "social" film, which dealt with social issues like casteism, poverty, and inequality. The 1960s and 1970s witnessed the rise of the "masala" film, which combined entertainment with social commentary.