In 2014, Anushka Sharma founded 44 Entertainment, a production company aimed at creating engaging, thought-provoking content for various media platforms. Under her banner, the company has produced several films, web series, and documentaries that cater to diverse audiences. 44 Entertainment's productions, such as "NH10" (2015), "Ae Dil Hai Mushkil" (2016), and "Punjab 1984" (2017), have been praised for their unique narratives, strong character development, and bold themes.