Nostalgia and a sense of community play a significant role in the desire for desi entertainment. For diasporic communities, desi entertainment provides a connection to their cultural heritage and a sense of belonging. The success of films like "The Namesake" (2006) and "The Best Exotic Marigold Hotel" (2011) demonstrates the appeal of desi entertainment to non-desi audiences as well. Moreover, social media platforms have enabled desi fans to connect with each other and with their favorite celebrities, creating a sense of community and shared cultural identity.