The story revolves around three young friends, Karan (Shahid Kapoor), Charu (Prachi Desai), and Taj (Ali Fazal), who start a travel agency called "Badmaash Company" after completing their education. The trio begins their venture with a small loan from a friend and sets out to make a name in the travel industry. However, things take a dramatic turn when their business starts to flourish, and they get entangled in a web of deceit and rivalry.